2025 Salary Survey
The 2025 Salary Survey offers a comprehensive view of compensation trends across the digital advertising industry. This report has been compiled utilising industry available data & reports to highlight salary ranges, and hiring patterns.
Key findings.
We’ve seen an increase in salaries within Programmatic and Ad Operations roles, driven by sustained demand in AdTech.
Junior hiring strategies have gained traction as companies navigate economic pressures.
Diversity, Equity, and Inclusion (DE&I) initiatives continue to influence recruitment priorities across the industry.
A shift to hybrid work models has impacted regional salary variations and employee expectations.
Demand.
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Sales Executive | £26,000 - £33,000
Snr Sales Executive | £35,000 - £40,000
Sales Manager | £42,000 - £55,000
Snr Sales Manager | £57,000 - £65,000
Sales Director | £65,000 - £80,000
Group Head | £82,000 - £95,000
Head of Sales | £97,000 - £125,000+
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Sales Executive | £26,000 - £32,000
Snr Sales Executive | £35,000 - £42,000
Sales Manager | £45,000 - £52,000
Snr Sales Manager | £55,000 - £67,500
Sales Director | £70,000 - £95,000
Snr Sales Director | £95,000 - £130,000+
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Account Executive | £26,000 - £33,000
Snr Account Executive | £35,000 - £42,000
Account Manager |£45,000 - £60,000
Account Director | £60,000 - £70,000
Snr Account Director | £70,000 - £80,000
Client Services Director | £80,000 - £95,000
Head of Client Services | £95,000 - £130,000+
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Ad Ops Executive | £26,000 - £37,000
Ad Ops Manager | £40,000 - £55,000
Ad Ops Director | £60,000 - £75,000
Head of Ad Ops | £75,000 - £85,000
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Programmatic Trader | £27,000 - £45,000
Snr Programmatic Trader | £47,000 - £60,000
Programmatic/AdTech Specialist | £40,000 - £60,000
Programmatic Account Manager | £40,000 - £55,000
Programmatic Account Director - £57,000 - £75,000
Programmatic Partnerships Director - £65,000 - £95,000
Programmatic Strategy Director - £70,000 - £95,000
Programmatic Director - £80,000 - £110,000
Head of Programmatic - £90,000 - £130,000+
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Marketing Executive | £26,000 - 32,000
Snr Marketing Executive | £35,000 - £42,000
Marketing Manager | £45,000 - £55,000
Content Manger | £45,000 - £55,000
Marketing Director | £55,000 - 67,000
Head of Marketing | £70,000 - £85,000
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Jnr Creative Designer | £26,000 - £30,000
Creative Designer | £30,000 - £45,000
Design Manager | £35,000 - £50,000
Design Director | £55,000 - £70,000
Supply.
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Publisher Sales Executive | £26,000 - £32,000
Snr Publisher Sales Executive | £35,000 - £42,000
Publisher Sales Manager |£45,000 - £55,000
Snr Publisher Sales Manager | £55,000 - £70,000
Publisher Development Director | £70,000 - £90,000
Head of Publisher Development | £90,000 - £125,000 +
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Publisher Success Executive | £26,000 -£35,000
Snr Publisher Success Executive | £35,000 - £45,000
Publisher Success Manager | £45,000 - £65,000
Publisher Success Director | £65,000 - £85,000
Head of Publisher Success | £85,000 - 120,000 +
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Tech.
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Product Manager | £45,000 - £65,000
Snr Product Manager | £70,000 - £90,000
Head of Product | £85,000 - £120,000
VP Product | £100,000 - £140,000+
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Data Scientist | £40,000 - £60,000
Snr Data Scientist | £60,000 - £80,000
Principle Data Scientist | £75,000 - £110,000
Head of Data Science | £90,000 - £130,000+
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Research & Insights Associate | £26,000 - £35,000
Insights Analyst | £40,000 - £55,000
Snr Insights Analyst | £55,000 - £70,000
Insights Manager | £60,000 - £70,000
Snr Insights Manager | £75,000 - £95,000
Head of Insights | £90,000 - £115,000+
Operations.
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HR Coordinator | £26,000 - £33,000
HR Ops Manager | £35,000 - £45,000
HR Business Partner | £45,000 - £65,000
HR Director | £65,000 - £90,000
VP, HR | £85,000 - £120,000+
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Finance Assistant | £26,000 - £33,000
Management Accountant | £35,000 - £55,000
Financial Analyst | £35,000 - £55,000
Finance Manager | £60,000 - £80,000
Snr Finance Business Partner | £80,000 - £90,000
Financial Controller | £85,000 - £115,000
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Jnr Paralegal | £26,000 - £40,000
Paralegal | £40,000 - £55,000
Legal Counsel | £50,000 - £70,000
Snr Legal Counsel | £70,000 - £85,000
Privacy & Compliance Counsel | £75,000 - £100,000
Head of Legal | £90,000 - £140,000 +
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Office Manager | £26,000 - £45,000
Executive Assistance | £26,000 - £45,000
Snr Executive Assistant | £45,000 - £60,000
Trends driving salaries and recruitment.
Demand for DE&I Hires
Companies within AdTech are prioritising diverse talent pools, which is influencing both recruitment practices and compensation. Inclusive workplaces continue to outperform competitors by fostering trust and employee commitment.
Shift to Junior Hiring
Economic caution has prompted many organisations to focus on hiring junior talent. Roles in the £30,000–£45,000 bracket are seeing increased demand, particularly across Agency Sales, Account Management/Client Services and Ad Ops/Campaign Mangement roles.
Hybrid Work Models
The widespread adoption of hybrid work has influenced salary expectations. Employers offering remote flexibility are better positioned to attract top-tier talent, particularly in tech-heavy roles.
Industry challenges.
Salary Compression
Senior roles are generally experiencing stagnation or slight declines in pay as companies balance budgets.
Time to Hire
The average time to fill roles has increased slightly, averaging 37–41 days to hire.
Retention Challenges
Competitive markets and employee demands for growth opportunities are pressuring employers to invest in robust retention strategies.
InHouse.
As highlighted within this salary survey, employers are faced with challenging hiring market conditions, where competition is fierce for sought-after talent. With the average ‘time to hire’ increasing across the industry, partnering with the right solution that fits your business needs is essential to facilitating an efficient and successful hiring process. Getting this step right can ensure you hire the best talent before your competitors do.
InHouse was founded to be an extension of your business. Our aim is simple: providing best-in-class advertising talent. At InHouse, we’re cut from your cloth. We have a unique perspective of your needs, and offer the required flexibility to partner with you in a way that makes a difference to your global recruitment efforts.
We understand the need to have a finger on the pulse, which enables us to consistently deliver top talent against the most ambitious of hiring plans in spite of challenging hiring market conditions.
